bad publicity = PUBLICITY

spent the past 2 days surfing the net at work. nope... i am not so free, but busy googling for my own campaign online. why am i doing that? my creative has officially created a big hoo haa in US! yes... unbelievable! such big news that there is a total of 15pages of results from google!


so what is the big deal? apparently some marketing blogs/websites had commented on my current creative, critising the sexual innuendo of the ad. it was termed as the BJ burger ad! it has since been caused a stir in the online community in US for the past 2 days. funny how the ad was running for 3 weeks in singapore without causing much hype, then suddenly within these 2 days, my campaign has shot to be such talkabout campaign not locally but all the way to the states! imagine getting a request from a nbc journalist for my comments (i cannot even get local news network to talk abt my campaigns). imagine being talkabout by celebrity gossip websites like perez hilton, entertainment weekly etc!


wow... what a frenzy my campaign caused! i wonder if i should be happy or moody. was damn sianz to be critised as "a marketing team of jnr high boys", tasteless, insensitive, degrading to women etc. i so want to shout out to them that the marketing manager is A WOMAN!!!!

then everyone else told me that i should be happy and proud... as a marketer, any publicity is PUBLICITY! what's more, a campaign from the tiny dot of singapore is getting noticed and talked about in the online community of US. i was told that i should put it in my resume! Totally having mixed feelings... sigh