bad publicity = PUBLICITY

spent the past 2 days surfing the net at work. nope... i am not so free, but busy googling for my own campaign online. why am i doing that? my creative has officially created a big hoo haa in US! yes... unbelievable! such big news that there is a total of 15pages of results from google!


so what is the big deal? apparently some marketing blogs/websites had commented on my current creative, critising the sexual innuendo of the ad. it was termed as the BJ burger ad! it has since been caused a stir in the online community in US for the past 2 days. funny how the ad was running for 3 weeks in singapore without causing much hype, then suddenly within these 2 days, my campaign has shot to be such talkabout campaign not locally but all the way to the states! imagine getting a request from a nbc journalist for my comments (i cannot even get local news network to talk abt my campaigns). imagine being talkabout by celebrity gossip websites like perez hilton, entertainment weekly etc!


wow... what a frenzy my campaign caused! i wonder if i should be happy or moody. was damn sianz to be critised as "a marketing team of jnr high boys", tasteless, insensitive, degrading to women etc. i so want to shout out to them that the marketing manager is A WOMAN!!!!

then everyone else told me that i should be happy and proud... as a marketer, any publicity is PUBLICITY! what's more, a campaign from the tiny dot of singapore is getting noticed and talked about in the online community of US. i was told that i should put it in my resume! Totally having mixed feelings... sigh

happy birthday E!

Happy xx birthday E! (haha! a woman's age will be kept a secret!)

couple of weeks ago, while planning the date to meet for E's birthday. she popped her birthday request - a strawberry shortcake birthday cake! (yes... 15yrs of friendship means being open to each other about presents request!) she even provided me with the place - prima deli. i told her i will give her a surprise.

so here's the surprise for her! customised strawberry shortcake cupcakes! went thru a couple of websites searching for the right person to order the cupcakes from. finally settled for "cupcake obsession". the lady was nice and came out with the suggestion of what toppers to use. i only requested to add the cat topper especially since she like cats!

here are some pictures of the cupcakes (stupid me forgot my camera, so took a few with my handphone. the rest of the pictures are still with E)

the 12 cupcakes - nutella cream centred cupcakes. yums!

the birthday gal happy with her cupcakes! (i hope)

close-up of the strawberry shortcake topper made of fondant!

and the cat that i requested for

me with strawberry shortcake!

family day 2009

its finally over! after all the months of planning and the last few weeks of kan cheonging, the family was finally staged yesterday!

although it was a super tiring day for me (being in the committee), it was also quite fun. especially compared to last year! oops! not trying to praise my committe, but it was a total different experience from last year. and i dare say most ppl will say that too. i think this is also the first time i felt the competitiveness and team building spirit from the store managers. seriously... never seen them in this light before. some store managers really thrown me off-guard.

i think i also got a bit fierce during all the tele-matches! trying to be the partial chief judge mah. haha! the weather was good to us too. although there was a slight short drizzle during lunch time, it was a breezy day with sun... not too hot as compared to the previous day!

the only blooper for the day was the injury of one of our finance gal, who sprained her back while playing the olympics challenge. its also the first time i had to call an ambulance! thank god she was ok. was just given pain killers and do not need to be hospitalised.

now it is over... also my last event in my term as SRC committee member! so i can rest for 2 years before it reached my turn (if i am still around in the company!) haha!

countdown

counting down to tmr's family day after about 4 months of planning. just praying that the weather will be good to us and have a good turnout!

got to wake up at 6.30am tmr - worse than work!

idol fever

the recently concluded american idol season 8 has rejuvenated my interest for the idol franchise... yes... cw would have so agreed with me... coz we both have the adam fever! haha! with that in mind, maybe the upcoming singapore idol 3 could spring some surprisely good talent like AI8.


well, i have another legitimate reason to support SI3, we are sponsoring the show! haha! so to be politically right, i have to have faith in the programme right? so we attended the press conference on fri where the judges and hosts were revealed. and of course, the privilege of being sponsors... getting photos taken with the hosts! haha!... reminded me of the days the kfc marketing team were split into 2 camps - the taufik and sly camps during season 1. and us getting the chance to take pictures with them during a mediacorp trade event. haven't got the chance to find the photo taken with taufik as it is in my old laptop. so couldn't show you the differences! haha!